The bottom line, if you’re a PC manufacturer, is this: If your customer didn’t buy your PC because they bought somebody else’s tablet instead, then a tablet sale has to count as a PC sale…because a tablet cost you a sale.Enjoy smarter shopping and better living with. That means tablets do not have to be technically equal to a PC in order to have a financial effect on PC manufacturers. Tablets cut into PC sales to some extent as PC replacements, and to an even larger extent they can delay a customer’s PC upgrade cycle. That’s quite plausible given that so many of today’s applications are web-based and rarely require the full horsepower of a multi-core PC. To get a better answer, think about this question from the point of view of a PC manufacturer (or as they say, “follow the money”). If you have a customer who buys a PC from you on a regular basis, but this year they bought somebody else’s tablet, your customer realized that many or all of their most frequent computer needs can be fulfilled with a tablet. For example, is Microsoft Surface Pro with full Windows 8 a tablet or a PC? And thinking of this as merely a specs comparison makes the questionable assumption that tablet sales and PC sales are functionally separate categories. That perspective may be technically sound, but may not be what matters to the market. Unsurprisingly, some of the most vocal opposition is from the “specs, desktop, and keyboard” geek crowd who insist that tablets can’t do the job that a “real PC” can, and therefore you can’t count a tablet as a PC. Many online commenters question the idea that tablets should be included in PC sales numbers. In the same quarter, non-tablet PC shipments declined, continuing a long trend. Canalys claims that one in six PCs shipped that quarter was an iPad, and that tablets as a group made up one-third of PC shipments in that quarter. Reports from analysts such as Canalys raised a few eyebrows by saying that Apple reached over 20% share of the PC market for the first time in Q4 of 2012…if you count tablets. With editorial direction by page-layout guru and author David Blatner and editor in chief Mike Rankin, InDesign Magazine brings you the in-depth features, reviews, and tutorials you need to master Adobe InDesign. InDesign Magazine is a bimonthly PDF periodical devoted entirely to Adobe InDesign and to the thriving community of InDesign professionals. You can download a free trial issue, and you can save $10 when you sign up for a 1-year membership by using this coupon code: friend. The article is part of an issue of InDesign Magazine that you can buy as a single issue or as part of a subscription. The issue’s called Fresh Tips because it features a long list of genuinely useful InDesign productivity tips…I’m learning from them myself! In addition to my article on Adobe Comp CC, the issue also introduces the new Publish Online feature in InDesign. If you just want to read the article, Adobe has made it available as a free PDF at this link: I take a step-by-step look at this mobile and fully digital idea-to-production workflow in Issue 77 of InDesign Magazine. You can then send that design directly to Adobe InDesign CC, Adobe Photoshop CC, or Adobe Illustrator CC as a fully editable layout, ready for immediate refinement and production. Today, with Adobe Comp CC on the Apple iPad, you can design layouts by sketching gestures with nothing more than your fingers. You then have to take that paper over to your computer and manually translate the sketch into a document you can take through production to final output. It’s a time-honored tradition to sketch a design idea on the nearest piece of paper, such as the back of an envelope or a cocktail napkin.
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